Got the spreadsheet opened? Now we need to make those numbers do the talking. The preparation of the revenue and costs is a detailing element that must stand the scrutiny of expert evaluators. Sure, your idea and the passion must shine through, but you cannot leave any chink the plan. Have you got the projections right? Are your estimates realistic? Did you do a proper sensitivity analysis? Have you parameterized your plan and have you played with various scenarios? Get all those graphs ready and take a hard look at the bottom line and cash flow. You want money, right? Well, you must be ready to show exactly what how you plan to sped it and then earn it back - manifold!